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Our Approach
Applied Behavioral Science – Converting Theory into Practice
In our role as professional communicators, we’re aware that to affect change we must influence emotion as well as thought. Our campaigns are grounded in research, reinforced by the discipline of persuasion theory, and complemented by our abilities as storytellers to convert data into compelling messages. We help our clients craft messages into stories that earn trust, make people believe and care enough to change. By working closely with our clients, our team is capable of great things – which translate into powerful communication programs that influence behavior and solve problems.
Western Thought (and focus)
Based in southern California, our team holds a particularly firm understanding of the people and places in the 12 western states. We live, work, study and play here, giving us an in-depth understanding of the West’s major media markets, business climate, and unique consumer behaviors. This privileged purview assists us when influencing and shaping community opinions for our government clients while also delivering on-target marketing results for our consumer-based clients. Our West Coast-based healthcare and business-to-business clients can also expect us to build strong national brands that effectively reach customers around the country.
About our values
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Westbound is…
a team of communications experts who create opportunities, solve problems, and drive results. Competitively well-rounded and deftly agile, our thinking caps are continuously turned to “on.” On a daily basis, we are the teller of stroies, concocter of solutions, and agents of change. We live to learn, and apply our knowledge as behavioral scientists to ethically influence attitudes and actions. We’re passionate people who embrace each assignment as a unique opportunity to strut our stuff. Overachievere are, we know that we succeed only when our clients succeed. And we love the taste of success.