Alaskan Brewing Company's Coastal CODESurrounded by 33,000 miles of coastline, Alaskan Brewing Co. (AKB) was looking for a way to give back to the marine environment while boosting sales. Alongside the release of the new Alaskan IPA beer, Westbound helped create and launch Coastal CODE (Clean Oceans Depend on Everyone), a non-profit initiative funded by one percent of all Alaskan IPA proceeds. Backed with primary consumer opinion research, local philanthropic partnerships, a dedicated website, publicity, beach cleanups, special events and more, the Coastal CODE helped Alaskan IPA recently become the number one New Craft Beer Brand, allocating thousands of dollars for a healthier Pacific Coastline. |
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DeVry University's "Where the Jobs Are"Immediately following the 2008/2009 economic downturn, Westbound Communications teamed with DeVry University to develop a two-pronged, aggressive media relations campaign to highlight 1) the university’s recession-resistant education and 2) advertise the many employment opportunities at DeVry (a rarity during the economic implosion) resulting from an influx of student enrollment. Westbound secured impactful stories, increased awareness of DeVry opportunities, and expanded DeVry’s brand identification as a leader in the education industry - all within a minimal retainer budget! |
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Macy's Holiday "Believe" CampaignWestbound steered the Macy’s Believe campaign through the recent holiday season --and nationwide publicity efforts helped Macy’s generate $100 million in donations to the Make-A-Wish Foundation. An impressive media campaign that encouraged letters to Santa, worth $1 each, secured 78 stories across 10 major cities – adding up to more than 10 million media impressions. Westbound, for Macy’s West, outperformed all other Macy’s regions driving the same campaign in other parts of the country – earning the client an “Outstanding Media Results” award. |
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Mission Hospital’s “Mission Recognition Retreat”To help Mission Hospital meaningfully express appreciation to its staff and meet ambitious public relations goals, Westbound Communications transformed the top of its parking structure into the “Mission Recognition Retreat,” a place of recognition through head-to-toe makeovers and massages. Through a peer-nomination process, employees were rewarded with specialized spa services donated by community vendors eager to show support to the “everyday heroes.” The event garnered great media coverage from local outlets including the OC Register, ABC7 and KOCE-TV. Best of all, staff marveled at how special and honored were that Mission would make sure they felt valued. |
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St. Joseph Health System Online Annual ReportWestbound transformed client St. Joseph Health System’s annual report into an interactive, dynamic online platform with compelling content created to tell the organization’s story in a new way. Designed to be accessible yet cost effective, the site featured captivating vignettes that personalized the community benefit achievements of the system’s 14 hospitals. The SJHS CEO later commented that “their story had never been told better…” |
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