Tech/B2B ExpertiseThe success of our B2B and Technology Practice is due to our ability to craft messages that help distinguish our clients in the hearts and minds of key audiences. We ask hard questions and provide candid counsel to establish and maintain corporate reputations. We work intently to understand our clients’ markets, maintain steadfast attention to detail, build relationships with media and analysts, and deliver value all along the way. From engineers who design products/projects, to those making purchasing decisions, to analysts and reporters shaping industries, to customers who choose which products/services to buy, we help our corporate clients communicate directly, clearly and consistently to and through all these key audiences in support of their corporate objectives. |
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Kofax PR PlatformA “quiet” success for nearly 20 years, Kofax wanted stronger brand and marketplace awareness to support its aggressive strategic growth initiatives. Westbound was tapped to transform a responsive PR program into a dynamic, proactive platform to double editorial coverage and expand its exposure through awards, speaking, case studies and other activities.
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A “quiet” success for nearly 20 years, Kofax wanted stronger brand and marketplace awareness to support its aggressive strategic growth initiatives. Westbound was tapped to transform a responsive PR program into a dynamic, proactive platform to double editorial coverage and expand its exposure through awards, speaking, case studies and other activities.
Meade Instruments mySKY LaunchMeade Instruments tasked Westbound with publicizing the launch of “mySKY,” a handheld multimedia guide to space exploration. The challenge lay with a media landscape already saturated with positive reviews of a competitor’s product. Westbound implemented a successful media tour for a dozen national outlets that got a sneak peek at mySKY (and its new features, which the competition lacked) followed by aggressive media pitching to dozens of other prominent outlets. Despite product-related delays and challenges, we secured nearly 20 million total impressions for mySKY, including hits with “Good Morning America,” Associated Press, The New York Times, and Popular Science (many with a favorable comparison against the competitor’s product). What’s more, these impressions helped boost mySKY’s sales exponentially. |
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Sprint "My Cell Style" WebsiteSprint, an industry leader for wireless business services, sought the help of Westbound to expand its popularity among younger generations. Westbound strategically developed and launched a comprehensive and interactive website that matched consumers with fun personality profiles that were based on applications utilized on Sprint phones. Sprint ultimately celebrated an increase in online purchases and became nationally well known during the holiday shopping season because of the website and media outreach efforts from Westbound. |
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Pioneer Electronics Industrial Plasma MarketingPioneer Electronics is well-known a top global plasma display manufacturer. Recently, the company needed help in reshaping its marketing efforts directed towards professional business audiences. Westbound developed an integrated marketing program influenced by concentrated research to highlight the unique benefits of Pioneer’s industrial plasmas. The advertorials and media attention from our team’s efforts made Pioneer a strong force in the industrial plasma market and increased its share of business customers. |
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