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SANBAG 5th Street Bridge Demolition
SITUATION
As part of the I-215 Widening Project, San Bernardino Associated Governments (SANBAG) celebrated its first major milestone for the construction project through Downtown San Bernardino. Exactly one year into construction, crews were ready to demolish the most famous bridge in the city, the 5th Street bridge. To commemorate the demolition, SANBAG held an exclusive tour of the bridge construction site for elected officials and community members.
IMPLEMENTATION
Westbound was tasked with planning and publicizing the bridge demolition event from start to finish. Because this was a celebration of the bridge’s “mid-way point” with the old bridge coming down and the half of the new bridge now open, we recommended an lower-key, more intimate tour, as opposed to a larger event like the ‘50s themed groundbreaking. We identified key elected officials, government representatives and local VIPs and businesses to attend the viewing of the demolished bridge.
RESULTS
SANBAG Board President Lawrence Dale led the event with the project superintendent giving the specifics. Mayor Pat Morris, joined by elected officials at the city, county and state levels, reminisced about the old bridge and how the new and improved bridge will help link the east and west sides of the city. Stories were secured in the Press Enterprise, San Bernardino Sun, Inland Community Newspapers, KCBS/KCAL and KTIE. The event was judged a great success by all involved and the demand for our 5th Street Bridge souvenirs went state and nationwide with elected officials wanting a few for their Sacramento and Washington, DC offices! Needless to say, we got our kicks on Route 66!
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