Port of Long Beach
Led an integrated marketing effort to support the construction of the Gerald Desmond Bridge Replacement Project (now the Long Beach International Gateway), the centerpiece of a $4 billion capital improvement program at the Port of Long Beach.
THE CHALLENGE
A massive, eight-year construction project to replace an iconic bridge at the Port of Long Beach required a comprehensive outreach program to avoid major trucking delays of cargo from the port and major traffic snarls for residents and commuters.
THE RESULTS
Westbound led communications throughout eight years of construction, from the groundbreaking event to the grand opening ceremonies staged during the COVID-19 pandemic. Overall, we secured 2,000+ media placements, performed hundreds of community presentations, published 300+ construction updates, created a project-based website and mobile app, and captured the world’s attention for this vital project that impacted worldwide goods movement. We earned more than 20 awards of recognition during our contract period.
RECOGNITION
Power in Numbers
316
Media placements
3500
Social media followers
150+
Community site tours
Transportation Gallery
